Celestial Seasonings is America’s #1 tea producer. Primarily based in Boulder, CO they make each type of natural tea you’ll be able to consider and rake in about $100 million every year. Celestial Seasonings’ Sleepytime Tea is the #1 bestselling specialty tea of all time. The enduring drink is packaged with a cute bedtime bear on the field and like all Celestial Seasonings’ tea, contains an “inspirational” message on the tea tag. Celestial Seasonings attracts greater than 100,000 visitors each year on their tea tour and the corporate’s HQ is taken into account one of many prime free journey locations within the U.S..
In line with their web site, the corporate was based in 1969 by a bunch of hikers and featured herbs hand-picked by founder Mo Seigel within the Rocky Mountains. Mo Seigel went on to grow to be the corporate’s president till a merger with Kraft. After a company purchase again, Seigel returned from retirement for over a decade to once more lead the corporate.
In 2015, writer Megan Giller broke the story about a niche religious text Mo Seigal (and another early Celestial Seasonsings employee, John Hay) follows. A mysterious 2,095 page book called The Urantia Book appeared in Chicago someday between 1924-1955. Since 1955, the e book has been printed by The Urantia Basis, which lists Mo Seigel as it’s president. The inspiration exists to publish The Urantia e book and ensure the ideas in the book are spread. In line with The Urantia Basis’s web site, Seigel found The Urantia E-book the identical 12 months he based Celestial Seasonings, through the summer time of affection.
What’s so unhealthy about The Urantia E-book?
For starters, the e book claims to be a transmission of extraterrestrial knowledge which obscures the truth that it was written by an everyday human particular person with fallible, dated concepts about science and philosophy, amongst different issues. This can be a huge crimson flag. The e book additionally self-identifies followers as cult members, although that language is shied away from in fashionable years. Moreover, the scientific claims within the e book don’t mirror any type of particular knowledge faraway from the time and place the e book was written. The scientific concepts of The Urantia E-book are merely these held by the writer and are typical of somebody in his place within the early 1900s.
The e book was in all probability written by a Chicago doctor and scholar of Freud named William Sadler who had already been concerned in other cults. Sadler claims the content material of the e book really got here from a neighbor who was in an unconscious hypnotic state whereas he gave the statements within the e book. Sadler claimed the person was being channelled by aliens. Curiously, Sadler had beforehand written a e book debunking fashionable paranormal claims. In a while, parts of The Urantia Book were discovered to be plagiarized from other texts.
Sadler was eager about race eugenics, a area of research that seeks to take away “inferior” sorts of individuals from the gene pool. Certainly one of Sadler’s favourite books earlier than The Urantia E-book was Madison Grant’s The Passing of the Nice Race which says that nordic individuals are the “very best” human race and “eliminating” different races would “allow us to do away with the undesirables who crowd our jails, hospitals, and insane asylums.” “Racial hygiene” theories like this may go on to rise in reputation, culminating with the Nazi get together in Germany and the holocaust.
Sadler’s wife (also a physician) once wrote that eugenics would eliminate “no less than 90 p.c of crime, madness, feeblemindedness, moronism, and irregular sexuality, to not point out many different types of defectiveness and degeneracy. Thus, inside a century, our asylums, prisons, and state hospitals can be largely emptied of their current victims of human woe and distress.”
The Urantia e book claims that there are six human races: crimson, orange, yellow, inexperienced, blue, and indigo. The indigo race is Black folks and the e book argues it’s the most inferior race. The “superior race” in accordance with the e book, are fair-skinned and blue-eyed. The Urantia E-book argues for eugenics as a solution to treatment the existence of “inferior races” which they are saying are chargeable for the existence of illness.
In an article Mo Siegel co-authored for The Urantia Basis known as “The Twenty Most-Requested Questions”, he says that sickness is brought on by evil, a perception he shares with the confirmed groomer cult the Duggars belong to. He says that we will never cure disease because, “[Hu]mankind loses about as a lot progress because it makes by ignoring eugenics.”
What sort of affect has this cult had on Celestial Seasonings tea?
The corporate was co-founded by and underneath the management of Urantia Basis president, Mo Seigel, for many years. The official story of the corporate’s title is that it was a “flower title” for one of many different founders, nevertheless I feel it alludes to the contents of The Urantia Book, which claims to be authored by “celestial beings”. So “celestial seasonings” might actually simply confer with sprinkles of knowledge from aliens. Completely regular.
“Actually, the textual content was a serious cause he determined to discovered Celestial Seasonings.
“After finding out the teachings in The Urantia E-book, I knew that it could really feel egocentric and wasteful to easily deal with materials success,” he mentioned. “So, as a younger man, after I started considering of what I may do to make a residing, I instantly turned to the well being meals business … The concepts [in The Urantia Book] had been the inspiration for the uplifting quotes we print on the aspect of our tea containers and on our teabag tags!”
“Mo and John used it as a guiding principal and regularly quoted from The Urantia E-book,” Caroline MacDougall, the corporate’s fifth worker and the present founder and CEO of Teecino instructed Van Winkle’s. At workers conferences they’d even use quotes to bolster their arguments. “It was a information for ensuring of the ethical values that underlay the corporate at the moment,” she added.”
So is Celestial Seasonings a shady firm?
It’s arduous to say. The Urantia E-book was so influential within the early firm tradition that its concepts may nonetheless be baked into the corporate. Mo Siegel retired from Celestial Seasonings nearly 20 years in the past and there’s no proof that the corporate and The Urantia e book or The Urantia Basis are nonetheless linked. The most effective case situation is that your sleepytime tea comes with an “inspirational” tea tag that was derived from a racist eugenics e book written by aliens. Do with that info what you’ll.