As part of the Morning Lazziness sequence about robust girls leaders who attained success with their unbelievable concepts, I had the pleasure of interviewing Tracy Lamourie.
“On the finish of the day, we will endure rather more than we expect we will.”- Frida Kahlo
The winner of the FIRST PLACE PLATINUM award Hamilton Spectator Readers Selection for PR 2018, Diamond 2019, Tracy Lamourie is a high-profile worldwide award-winning publicist. Furthermore, the founder and managing director of ‘Lamourie Media Inc.,’ a Common Womens’ Community 2020 Lady of Inspiration Winner for the Ladies in Media Awards, and the creator of the upcoming e-book “GET REPPED- Construct Your Model with Efficient Public and Media Relations.”
Worldwide Media acknowledged Tracy when her 20- year-long marketing campaign resulted in releasing an harmless man from loss of life row, which additionally helped her get extra purchasers and vital media consideration. She is a well known advocate on numerous essential worldwide points and an award-winning worldwide publicist working throughout industries from main leisure tasks to small companies.
Many thanks for doing this for us; please let our customers find out about your self and your inspirational journey?
Thanks a lot, I’m the co-founder and Managing Director of Lamourie Media based mostly close to Toronto, Canada however working throughout industries and throughout borders! When folks say my journey is inspirational, it makes me glad as a result of I’ve all the time stated that my message is: you are able to do it too!
No matter your dream is – in the event you take the steps in the direction of making it actual as an alternative of simply fascinated about doing it “sometime,” you’ll really begin to get there -and who is aware of the place you may find yourself? Solely you may make it occur. Anybody who has watched my journey over the past decade – who noticed the place I began and the place I’m now – can see that you simply actually CAN make magic occur!
Are you able to share a narrative with us about what introduced you to this particular profession path?
That’s undoubtedly a singular and fascinating story. Not solely did I by no means go to highschool for this, however I actually by no means anticipated to finish up right here.
In 1998 as younger activists, my husband Dave Parkinson and I, who have been in entry-level gross sales and market analysis in our day jobs, turned conscious of the case of Jimmy Dennis, a factually harmless man on Loss of life Row in Pennsylvania. Incensed on the deep injustice of this case, we felt compelled to develop into personally concerned, which led us on a 19-year journey of main the Justice For Jimmy Marketing campaign.
This was years earlier than we ever considered beginning a PR firm; actually, it was the success of our media messaging as younger activists who discovered to jot down a press launch on Alta Vista, the precursor to Google, that bought us interviewed on CNN, MSNBC, Court docket TV, Fox, in Der Spiegel, in Folks journal, in newspapers throughout the USA together with entrance web page in Houston, a full documentary about us right here in Canada on CBC’ TVs iconic The Fifth Property….
Principally, we developed worldwide reputations as thought leaders and media spokespeople with little or no media expertise and definitely no authorized or PR expertise! All of this after we have been 28 years previous. It took one other 13 or so years – and all that point, we continued to work in gross sales and advertising and marketing whereas getting worldwide media consideration for our advocacy work. It wasn’t till I used to be 41 years previous that it immediately hit me that I may construct a profession utilizing the abilities I’d clearly discovered effectively in that volunteer advocacy work.
Crucial a part of that story was that my pal, brother, and now Lamourie Media consumer, Jimmy Dennis, was launched from Loss of life Row in 2017. By the point he bought out, I’d been a freelancer for a number of years and was in the midst of the Common Partnership Dave Parkinson, and I fashioned -our unique firm referred to as Lamourie Public Relations and Advertising. We really by no means ended up doing any marketing- so we dropped that and renamed the corporate Lamourie Media to raised mirror our media creation work after we integrated it in 2020. At the moment he’s an internationally acclaimed R&B artist – and of COURSE – a Lamourie Media consumer!
Are you able to inform us essentially the most fascinating story that occurred to you because you started your profession?
That’s a tough one – there are actually fascinating and thrilling issues taking place each week! In fact, the origin story of how I discovered to jot down a press launch to assist free an harmless man from loss of life row might be essentially the most fascinating one, however that was earlier than I really began my PR profession. One of many early superb issues that occurred is when I’ve simply began my first firm Lamourie PR, I used to be contacted by an incredible lady Professor Angela Sadler- Williamson, reaching out to me to do publicity for her then new, now award-winning documentary movie, My Life With Rosie – about her cousin, civil rights legend Rosa Parks – a Rosa Parks was really one of many heroes of my life – I nonetheless discover it unbelievable that I had the privilege of sitting with two rows of Rosa’s household watching the documentary display screen at a Detroit movie competition, seeing my firm identify thanked within the credit! A surreal expertise.
Are you able to share a narrative in regards to the funniest mistake you made once you have been first beginning?
I’ve finished this one a few occasions, when first beginning, in the midst of my profession – not a lot within the final 12 months, however that’s in all probability as a result of it’s been covid for a 12 months and a half, so I haven’t—seen as many individuals! I used to be strolling down the road with Richard Pryor Jr, the actor, creator, proficient performer, and son of the legendary comic – it was about an hour after I met him on the airport; we have been strolling down Toronto’s Yonge Avenue having fun with the Pleasure festivities, tremendous crowded, and swiftly I tripped and – in his phrases, fell like a muppet! He’s a pal, however he couldn’t cease laughing… he stated he wished he had caught it on movie. That will solely be vaguely humorous apart from the truth that I’ve some historical past doing that kinda factor! On a earlier event, I used to be in entrance of a radio station ready for my consumer who was being interviewed on air. Actress and Hollywood royalty Mariel Hemingway was on the station together with her publicist, ready to do her interview within the subsequent phase. I used to be standing exterior the station chatting with Mariel and her publicist after introducing myself. We have been having a quiet dialog on the sidewalk, and immediately my foot slipped on the curb and, embarrassingly, I fell RIGHT down on my butt! (What’s WITH me and celebrities and falling on my butt?) Mariel was so gracious, very involved, bending down to verify I used to be okay as I rise up and brush myself off. I laughed and stated, “I did that on function; that’s my Hollywood entrance – I deliberate that now you’ll always remember me!” She cracked up, and we moved previous me, being embarrassed!
None of us are capable of obtain success with out some assist alongside the way in which. Is there a selected one who you’re grateful in the direction of who helped get you to the place you’re? Are you able to share a narrative about that?
My husband of 26 years, Dave Parkinson, and I’ve created all of our many successes through the years collectively – from the faculty radio present, he hosted that he introduced me on to, to constructing the Justice for Jimmy Dennis marketing campaign and our different justice work, to elevating two nice youngsters collectively to constructing what’s now an internationally famend firm collectively. There are 26 years of tales, and lots of them have been documented within the media.
There isn’t a scarcity of fine concepts on the market, however folks appear to battle in taking a good suggestion and translating it into an precise enterprise. How did you overcome this problem?
I usually say many individuals don’t begin companies for a similar motive they don’t do different issues. When folks ask me how it’s that we spent 20 years making an attempt to free an harmless man from loss of life row as if it’s some epic factor, I level out that whereas it’s fairly superior, I believe MOST folks would do issues like that in the event that they actually believed they might. However as a result of most individuals don’t assume they will ever have an actual impression, then by no means strive. That inaction that worry is what stops folks.
What drives you to rise up day-after-day and work in TV and Movie? What change do you wish to see within the trade going ahead?
The unbelievable tasks I’m engaged on! I’m privileged to work with proficient administrators from the UK to New York state, with actors, screenwriters who’re placing unbelievable tales on the display screen. When it comes to change going ahead, the leisure trade wants to look at itself in the identical manner that different industries want to verify it’s equitable and equal, and honest by way of alternative for creatives of each race and gender.
How do you retain your self motivated and humble all through the day?
I’m motivated day-after-day by discovering one other win for one more consumer – each media point out, award, stage brings them additional to their objectives, and I really feel privileged to be part of that. It’s enjoyable! Each success is sort of a little serotonin enhance! I in all probability ought to be taught to meditate or do yoga, however who has the time? I’m making an attempt to slot in the time to eat and sleep correctly and perhaps even incorporate somewhat much-needed train. Quickly. I promise. Humble? I do know there’s nothing particular about me, I may be good and strategic, however the greatest motive for my success is that I don’t hand over, and I all the time discover a manner. It seems the methods I discover have been fairly efficient!
How motion pictures probably have an effect on our tradition and our youth rising up right this moment?
I believe that’s a query a psychologist may reply higher than I may ( and I do have one on my consumer listing!) However as a mother, there are all the time issues I didn’t need my youngster to observe with out having the life expertise to grasp. I believe mother and father should be conscious, but it surely’s more durable and more durable in right this moment’s media world to observe, and broadcasters do have some accountability. There are some disturbing issues being placed on screens on the market that I don’t wanna course of even at my age!
What are your “5 Issues I Want Somebody Advised Me Earlier than I Began” and why?
- You don’t have to work for another person – begin your personal enterprise. I want I began working for myself in my 20s as an alternative of losing 20 years working for a paycheque on jobs I didn’t care about…
- Don’t dream it, be it. You actually can do something you set your thoughts to.
- You’re stunning. Actually, personal it. Not simply on the within, on the skin, too.
- You’re not caught on the a part of the planet the place you reside. In 2020 I travelled 9 occasions for enterprise. It occurred increasingly the extra I opened myself to the likelihood.
- You actually do create your personal actuality. See all of the examples above!
How does your self-care routine seem like?
My solely actual self-care routine is a sizzling tub with bubbles and a e-book on the finish of a day, often at 2 within the morning. I’m well-known for working more often than not I’m awake, and I suppose I thrive on that! My physician is telling me to start out taking it somewhat less difficult although!
At, final! What’s your favourite “Life Lesson Quote”?
I might quote Nike’s Simply Do It – however I want the Rocky Horror Image Present’s “Don’t Dream It, Be It!” By no means let the thought of failure make you fail earlier than you even strive!
Thanks for these unbelievable insights. We significantly recognize the time you spent on this.