Home Holidays & Travelling DOT and TikTok launch #SarapMagingPinoy Campaign to promote local food tourism

DOT and TikTok launch #SarapMagingPinoy Campaign to promote local food tourism

by kyngsam

Manila, Philippines – The Division of Tourism (DOT) and video making and sharing app Tiktok introduces its latest marketing campaign, #SarapMagingPinoy, to encourage locals to have a good time Filipino delight by sharing treasured Pinoy dishes from everywhere in the nation and promote a renewed curiosity and love for native cuisines.

Sarap Maging Pinoy on Tiktok

The marketing campaign has been acquired positively by TikTok customers, garnering greater than 35 million views because it was launched on June 1.

Beneath the #SarapMagingPinoy marketing campaign, numerous content material creators from Luzon, Visayas, and Mindanao had been tapped to share clips of selfmade recipes and dishes on the TikTok platform, with every video showcasing native produce and the varied cooking kinds discovered within the archipelago. Some movies even featured house cooks getting ready the dishes amidst the scenic locations the place these recipes had been made common.

“Meals is an integral a part of Filipino tradition, it displays our historical past and our range. Extra importantly, meals is what binds us along with our household, associates, and neighborhood. Every time we journey, we journey for meals,” DOT Secretary Berna Romulo-Puyat stated.

The #SarapMagingPinoy marketing campaign is a type of crowd-sourced neighborhood meals mapping or associating meals with tradition and a particular vacation spot, to create compelling tales for journey, with meals as an integral a part of a traveler’s journey.

Customers can nonetheless participate within the #SarapMagingPinoy marketing campaign till June 15, 2021 by posting

recipe movies that characteristic one of the best dishes from their cities. Video entries should comprise a brief introduction that gives viewers with data on the dish and its metropolis of origin.

The video introduction must also embody the marketing campaign’s thematic messaging of showcasing Filipino delight, and point out the important thing line, ‘Sarap maging Pinoy.’ Within the video caption, customers should embody the hashtag #SarapMagingPinoy, together with a hashtag that signifies your metropolis of origin, utilizing the format #Lutong(metropolis), for instance, #LutongCebu or #LutongDavao.

“The DOT repeatedly pushes its meals tourism initiatives, and it’ll at all times be open to partnering with numerous progressive and fascinating platforms akin to TikTok to consistently promote and remind our individuals about how particular our delicacies is to our nation,” added Puyat.

Have a good time Pinoy delight, and share your finest #SarapMagingPinoy dishes on TikTok. Obtain TikTok in your iOS and Android units as we speak. Observe the official TikTok account of the DOT: @tourismphilippines.

To view the marketing campaign, go to https://vt.tiktok.com/ZSJHQf25c/

Need extra journey and tourism-related information? Observe Out of City Journey Weblog #TeamOutofTown, on FacebookTwitterInstagramBloglovin, and Pinterest for extra journey concepts.

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